APPLE "SHOT ON IPHONE" THE CAMPAIGN * The campaign was created to demonstrate the impressive new camera, leaving any other features of the device unmentioned. * Incorporated were photos from 77 users, across 25 countries and 73 cities. iPhone 6 users were invited to post their best shot images on social media with the hashtag “Shot on iPhone”. * Apple selected images from different demographics in order to display these images on over 10,000 billboards around the world. Apple also used those submitted images in newspapers, magazines and short TV adverts (McConnell, 2016). * Over the years Apple developed a solid brand personality. Most brands aim to embody the desired personality of its users, as a product with a particular branding can enhance self-perception in connection with the brand’s personality (Park and Jones, 2010). * Apple as a brand stands for innovation, dreams and aspirations, hopes and imagination. Particularly, millennials seem to exemplify such ...
Decembere 24.2020-2021 BACKGROUND: Daher Foods is a Lebanese food company producing and marketing the hugely popular Master brand as well as high quality fresh fruits and vegetables. Daher Foods also operates one of the largest direct distribution networks in the Middle East reaching more than 22,000 points of sale on a monthly basis in Lebanon alone. Daher Foods was founded in 1992 and has since grown substantially. Today we operate some of the largest and state-of-the-art production facilities and direct distribution networks in the region, with a team of farmers, packers, processors and employees who pledge to consistently provide the highest quality products to consumers everywhere. With a belief that the natural potato chips market was poised to grow, Daher Foods expanded its potato chips operation in Lebanon. Daher Foods celebrates its 10-year anniversary, with its Master brand becoming the #1 salty snacks brand in the Levant. Daher Foods rebrands itself and all...
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